The pursuit of artistry
Propelled by an enduring passion for artistic exploration,
Kala echoes the Tilfi spirit of creative storytelling in classical Indian arts.
Kala acts as a vessel for expression — taking facets of experience and voicing them through fiction,
uncovering the underlying by playing a part, and exploring an idea with creative freedom.
The pursuit of artistry
Propelled by an enduring passion for artistic exploration,
Kala echoes the Tilfi spirit of creative storytelling in classical Indian arts.
Kala acts as a vessel for expression — taking facets of experience and voicing them through fiction, uncovering the underlying by playing a part, and exploring an idea with creative freedom.
Conceived with the toolkit of Kalakar's conviction, Kala becomes a gift exchanged between the players and the witnesses, the artist and the muse, the craftsman and the craft.
A process of discovery
The campaign spotlights a process of artistic discovery: Kala lies in the moments before the mosaic takes shape, in the iterative search for the ideal delivery, in the unscripted ebbs and flows preceding scripted mastery.
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Valuing heritage Indian aesthetics in design and intentional placements of every miniscule detail, the collection boasts uncompromising excellence in handwoven and hand-embroidered art, carrying forward a rich crafts legacy.
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The campaign film
Shot in a vintage performing arts theatre, the campaign film follows a drama troupe in rehearsal, tracing the organic unfolding of a creative process in its individual and collective capacities.
An exploration of Rasa
The art of expression and the craft of evoking rasa (sentiment) and bhava (emotive state) remain central concepts in India’s performing art traditions, drawing from the fundamental principles laid out in the Natya Shastra.
Conceived with the toolkit of Kalakar's conviction, Kala becomes a gift exchanged between the players and the witnesses, the artist and the muse, the craftsman and the craft.
A process of discovery
The campaign spotlights a process of artistic discovery: Kala lies in the moments before the mosaic takes shape, in the iterative search for the ideal delivery, in the unscripted ebbs and flows preceding scripted mastery.
Valuing heritage Indian aesthetics in design and intentional placements of every miniscule detail, the collection boasts uncompromising excellence in handwoven and hand-embroidered art, carrying forward a rich crafts legacy.
.
.
The campaign film
Shot in a vintage performing arts theatre, the campaign film follows a drama troupe in rehearsal, tracing the organic unfolding of a creative process in its individual and collective capacities.
An exploration of Rasa
The art of expression and the craft of evoking rasa (sentiment) and bhava (emotive state) remain central concepts in India’s performing art traditions, drawing from the fundamental principles laid out in the Natya Shastra.
The pursuit of artistry
Propelled by an enduring passion for artistic exploration, Kala echoes the Tilfi spirit of creative storytelling in classical Indian arts.
Kala acts as a vessel for expression — taking facets of experience and voicing them through fiction, uncovering the underlying by playing a part, and exploring an idea with creative freedom.
Conceived with the toolkit of a Kalakar's conviction, Kala becomes a gift exchanged between the players and the witnesses, the artist and the muse, the craftsman and the craft.
A process of discovery
The campaign spotlights a process of artistic discovery: Kala lies in the moments before the mosaic takes shape, in the iterative search for the ideal delivery, in the unscripted ebbs and flows preceding scripted mastery.
Valuing heritage Indian aesthetics in design and intentional placements of every miniscule detail, the collection boasts uncompromising excellence in handwoven and hand-embroidered art, carrying forward a rich crafts legacy.
The campaign film
Shot in a vintage performing arts theatre, the campaign film follows a drama troupe in rehearsal, tracing the organic unfolding of a creative process in its individual and collective capacities.
An exploration of Rasa
The art of expression and the craft of evoking rasa (sentiment) and bhava (emotive state) remain central concepts in India’s performing art traditions, drawing from the fundamental principles laid out in the Natya Shastra.
Namaste!
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